Project Type: Municipal Marketing/Community Promotion
Industry: Local Government/Municipal Services
Challenge: Create festive holiday advertisement for Village of Burr Ridge that promotes community holiday events and services while building civic pride and community engagement during holiday season among residents and neighboring communities.
Strategy: Developed warm, inviting ad design that balanced official municipal communication with holiday celebration spirit. Approach emphasized community values, family-friendly activities, and local government's commitment to creating positive community experiences during holiday season.
Results: Successful community engagement that increased holiday event attendance and reinforced positive perception of municipal services. Advertisement effectively communicated community values while providing practical event information to residents.
Skills Demonstrated: Municipal marketing, community engagement, holiday campaign development, local government communication, and civic pride building through effective public messaging.