Triscuit and Hoffman’s Cheese Coupon

Triscuit and Hoffman's Cheese Coupon

Project Type: Co-Marketing Promotional Campaign

Industry: Consumer Packaged Goods/Food & Beverage

Challenge: Design compelling coupon promotion that effectively showcases both Triscuit crackers and Hoffman's Cheese as complementary products while driving trial and purchase of both brands through clear value proposition and attractive visual presentation.

Strategy: Created integrated coupon design that positioned the two brands as perfect pairing partners, emphasizing quality ingredients and premium positioning while providing clear savings incentive. Approach balanced both brand identities while creating unified promotional message focused on entertaining and snacking occasions.

Results: Effective promotional piece that drove incremental sales for both brands while introducing cross-brand trial. Coupon design supported retailer acceptance and consumer redemption through clear messaging and attractive visual presentation that stood out in competitive coupon environments.

Skills Demonstrated: Co-marketing campaign development, CPG promotional strategy, coupon design and compliance, food product marketing, and partnership marketing for complementary brands.