Sherwin-Williams Email

Sherwin-Williams Email

Project Type: Email Marketing Campaign

Industry: Paint & Coatings/Home Improvement

Challenge: Create engaging email marketing for Sherwin-Williams that drives product sales, promotes seasonal projects, and provides valuable content to both professional contractors and DIY consumers while supporting retail location traffic and online engagement.

Strategy: Developed segmented email approach that delivered relevant content based on customer type (professional vs. DIY), seasonal project timing, and purchase history. Strategy combined product promotions with helpful project advice and color inspiration to provide ongoing value while driving purchase behavior.

Results: Increased email engagement and measurable sales lift from targeted campaigns. Email marketing successfully supported both retail store traffic and online sales while maintaining customer relationships between major projects.

Skills Demonstrated: Retail email marketing, seasonal campaign development, customer segmentation, home improvement marketing, and multi-channel campaign integration for paint and coatings industry.