Sanford Electrical Rebrand

Sanford Electrical Rebrand

Project Type: Complete Brand Identity Redesign

Industry: Electrical Contracting/Professional Services

Challenge: Modernize Sanford Electrical's brand identity to reflect company growth, attract higher-value commercial clients, and differentiate from competitors while maintaining trust and recognition among existing residential customer base.

Strategy: Developed comprehensive rebrand including logo redesign, color palette, typography, and messaging framework that positioned company as professional, reliable, and technologically current. Strategy balanced approachable residential service with sophisticated commercial capabilities to support business expansion goals.

Results: Successfully repositioned Sanford Electrical as premium service provider while maintaining existing customer loyalty. New brand identity supported business growth into commercial markets and justified premium pricing through enhanced professional perception.

Skills Demonstrated: Brand strategy development, logo design, visual identity systems, professional services marketing, and brand positioning for trade contractors seeking market expansion.

• Rebranding
• Copywriting