Rise & Shine with Kiwanis for Kids

Project Type: Event Website Copywriting, Campaign Messaging, Social Media
Industry: Nonprofit / Community Impact / Philanthropy

Challenge:
Create compelling messaging for Rise & Shine With Kiwanis for Kids, an annual fundraising event, that clearly communicated its purpose, inspired community involvement, and drove ticket sales and donations—all while honoring the heart of Kiwanis’ mission to serve children and families in the Greater Akron area.

Strategy:
Developed a cohesive storytelling approach that positioned Rise & Shine With Kiwanis for Kids as more than an event—it’s a moment of community celebration with real, measurable impact. I named the program, established the event voice and tone, and created clear, uplifting copy that balanced warmth with urgency. Messaging focused on youth empowerment, local impact, and the joy of giving back, ensuring consistency across the website, event collateral, and social channels.

Results:
The website and campaign materials delivered a clear, engaging narrative that made it easy for visitors to understand the cause, get involved, and take action. Unified messaging across digital and social platforms strengthened event visibility, boosted engagement, and supported ticket sales, sponsorship interest, and overall awareness of Kiwanis’ work for children in the community.

Skills Demonstrated:
Nonprofit storytelling, event naming and branding, website copywriting, campaign messaging, donor-focused content, social media strategy and execution, and cross-channel brand consistency.