Purdy Tradeshow Booth

Purdy Trade Show Booth

Project Type: Trade Show Marketing & Booth Design

Industry: Paint Tools & Equipment/Construction

Challenge: Create compelling trade show presence for Purdy, a premium paint brush and roller manufacturer, to stand out in competitive home improvement and contractor trade shows while effectively communicating product quality and brand heritage to both professional painters and DIY enthusiasts.

Strategy: Developed integrated booth design and supporting materials that positioned Purdy as the professional's choice while remaining accessible to serious DIYers. The approach balanced product demonstration capabilities with strong visual branding to maximize booth traffic and lead generation in crowded exhibition environments.

Results: Enhanced trade show presence that effectively captured qualified leads while reinforcing Purdy's premium brand positioning. Booth design supported both immediate sales conversations and long-term brand awareness among target professional and serious DIY audiences.

Skills Demonstrated: Trade show marketing strategy, booth design coordination, B2B lead generation, professional tools marketing, and integrated campaign development for exhibition environments.