KeyBank Print Ad

Project Type: Financial Services Print Advertising

Industry: Banking/Financial Services

Challenge: Create trustworthy and compelling print advertisement for KeyBank that differentiates community banking services from large national competitors while communicating security, reliability, and personal service to local market customers.

Strategy: Developed trust-building ad design that emphasized local market presence, personal relationships, and community commitment while highlighting competitive banking products and services. Approach balanced financial credibility with approachable customer service messaging.

Results: Effective banking advertisement that reinforced KeyBank's local market position while driving new account openings and service inquiries. Ad successfully communicated stability and service in competitive financial services environment.

Skills Demonstrated: Financial services marketing, community banking promotion, trust-building messaging, regulatory compliance awareness, and local market differentiation for regional banking institutions.