John Deere/Lawson Implement Custom Creative Campaign

John Deere/Lawson Implement Custom Creative Campaign

Project Type: Dealer Co-Op Marketing Campaign

Industry: Agricultural Equipment/Farm Machinery

Challenge: Create customized marketing campaign for Lawson Implement (John Deere dealer) that maintains strict John Deere brand standards while allowing local dealer personality and market relevance to drive customer engagement and equipment sales in competitive agricultural market.

Strategy: Developed co-branded campaign materials that seamlessly integrated John Deere's iconic branding with Lawson Implement's local market knowledge and customer relationships. Strategy focused on seasonal farming cycles, equipment financing options, and service capabilities to drive both new equipment sales and service revenue.

Results: Successful dealer campaign that increased local market share while maintaining John Deere's brand integrity. Materials supported multi-channel approach including print advertising, direct mail, digital marketing, and event promotion, resulting in measurable sales lift during key buying seasons.

Skills Demonstrated: Dealer marketing programs, agricultural industry expertise, co-branded campaign development, seasonal marketing strategy, and B2B relationship marketing for high-value equipment sales.