Cherry Ridge Retreat Website Copy
Cherry Ridge Retreat Website Copy
Project Type: Website Copywriting
Industry: Luxury Hospitality/Tourism
Challenge: Transform a luxury cabin retreat business into a compelling online destination that captures the essence of escape and exclusivity while driving direct bookings in the competitive Hocking Hills market.
Strategy: Developed evocative, sensory-rich copy that positions Cherry Ridge Retreat as the premium choice for discerning travelers seeking both adventure and tranquility. The messaging strategy balanced aspirational luxury with authentic Ohio charm, emphasizing privacy, natural beauty, and curated experiences.
Results: Copy successfully communicates luxury positioning while maintaining approachability, supporting the retreat's status as #1 ranked specialty lodging in Ohio on TripAdvisor with 5-star ratings. The compelling descriptions drive direct bookings and justify premium pricing in a crowded market.
Skills Demonstrated: Luxury hospitality copywriting, emotional storytelling, SEO optimization, conversion-focused messaging, and brand voice development for high-end leisure travel.
