Akron Marathon Loyalty Program Social Posts

Akron Marathon Loyalty Program Social Posts

Project Type: Social Media Marketing Campaign

Industry: Sports Events/Community Athletics

Challenge: Develop engaging social media content for Akron Marathon's loyalty program that maintains year-round community engagement, encourages program participation, and builds excitement for annual race events while fostering local running community connections.

Strategy: Created content calendar that balanced motivational messaging, program benefits, member spotlights, and training resources to keep running community engaged throughout training cycles. Approach emphasized community building, personal achievement, and local pride to differentiate from larger marathon events.

Results: Increased social media engagement and loyalty program enrollment while strengthening community connections among local runners. Content successfully maintained brand awareness during off-season periods and supported race registration goals through ongoing relationship building.

Skills Demonstrated: Sports event marketing, social media strategy, community building, loyalty program promotion, and long-term engagement campaigns for recreational athletics.