Akron Marathon Loyalty Email

Akron Marathon Loyalty Email

Project Type: Email Marketing Campaign

Industry: Sports Events/Community Athletics

Challenge: Create compelling email marketing for Akron Marathon loyalty program that drives member retention, encourages race registration, and provides valuable content to running community while maintaining engagement throughout year-long training and racing cycles.

Strategy: Developed segmented email strategy that delivered personalized content based on member running history, preferences, and engagement levels. Approach combined exclusive offers, training resources, and community news to provide ongoing value while strategically promoting race registration and program benefits.

Results: Improved email open rates and click-through performance while driving measurable increases in race registration and program participation. Campaign successfully nurtured long-term relationships with running community and supported event growth objectives.

Skills Demonstrated: Email marketing automation, sports event promotion, customer relationship management, segmentation strategy, and retention marketing for membership programs.