2020 Akron ADDY Awards Collateral

2020 Akron ADDY Awards Collateral

Project Type: Event Marketing Materials

Industry: Advertising/Creative Services

Challenge: Create sophisticated marketing collateral for 2020 Akron ADDY Awards that reflects creative excellence being celebrated while effectively communicating event details, sponsor recognition, and awards program prestige to advertising professionals and community supporters.

Strategy: Developed elegant design system that showcased creative sophistication appropriate for advertising industry event while maintaining functional clarity for event logistics. Approach balanced artistic expression with practical communication needs for multi-stakeholder audience including entrants, sponsors, and attendees.

Results: Successful event marketing that supported strong participation from local creative community and adequate sponsor engagement. Materials effectively communicated event prestige while facilitating smooth event execution and attendee experience.

Skills Demonstrated: Event marketing design, advertising industry knowledge, awards program promotion, sponsor relations, and creative community engagement for professional recognition events.